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Pinpoint your competitive position

DataGen Market Analytics (DMA) gives smaller Article 28 facilities across New York state a powerful view of their markets. Powered by data from the Statewide Planning and Research Cooperative System (SPARCS) and backed by DataGen’s 30+ years of expertise, DMA helps you visualize your market position, detect outmigration patterns and guide strategic growth initiatives with confidence.

See what’s really happening in your market

Built for strategy, planning and service line development teams, DMA transforms complex state datasets into actionable, intuitive dashboards. DMA is designed to help you:

  • assess market share at the county, ZIP code or service level;
  • track outmigration patterns to uncover where patients are going — and why;
  • visualize your competitive landscape across inpatient, emergency department and ambulatory surgery center settings;
  • explore patient population insights to align with high-demand services;
  • strengthen CON applications with verifiable market trends; and
  • back strategic plans with five years of SPARCS-based data.
DMA tool screenshot
Doctor using a tablet

Why Choose DMA?

When it comes to SPARCS data, no one knows New York like DataGen.

With over 30 years of experience, we bring unmatched expertise in interpreting SPARCS data through the lens of state policy, market trends and regulatory shifts. We offer more than just data — we deliver strategic insights grounded in a deep understanding of New York’s healthcare landscape.

From service line trends to local market movements, DMA is built by New Yorkers, for New York providers and beyond.

DataGen Market Analytics (DMA) FAQs

  • What is DataGen Market Analytics (DMA)?

    DMA is a subscription-based healthcare planning tool powered by New York’s SPARCS data. It helps small hospitals and ambulatory surgery centers analyze market share, patient demand and patient demographics to support growth, competitiveness and strategic planning.

  • What is SPARCS, and why does it matter?

    Statewide Planning and Research Cooperative System (SPARCS) is New York’s article 28 facilities all-payer data source for procedures and discharges. DMA uses SPARCS to provide insights on patient volume, payer mix and competitor activity, turning raw data into actionable growth strategies.

  • What competitive threats do facilities face in New York?

    New York state ASCs and small hospitals face pressure from hospital systems expanding outpatient care and the rise of office-based surgery (OBS) centers. With DMA, facilities can benchmark performance and identify high-acuity procedures that strengthen market positioning.

  • What are the top benefits of DMA?

    • access to detailed SPARCS data;
    • unlimited support and training; and
    • dashboards, reports and Excel exports.

    DMA provides SPARCS-driven insights and flexible reporting tools. With dashboards, standard reports, Excel exports and on-demand analysis, ASCs and small hospitals can plan services, strengthen Certificate of Need applications and make informed strategic planning decisions.

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Let’s talk market strategy

Want to see what DMA could reveal about your market?

From service line trends to local market movements, DMA is built by New Yorkers, for New York providers and beyond.

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